For Raymond, a 37-year-old Canadian, life has changed drastically since she gave birth to her daughter Kira three months ago. “I’m more concerned about her getting sick than anything,” said Raymond, who now lives in New York with her husband. Raymond is a correspondent for NBC New York and CTV; She and her colleagues shoot segments at home. On the influencer side, she’s moving towards general lifestyle content and not posting on Instagram that often. “People aren’t looking for rice content, and I and a lot of my colleagues have been spinning,” she said. When she publishes something, she shares resources, information, and conversations with her audience about how the pandemic is affecting their lives. “I think more than anything people ask for is a personal connection,” she said.
Pete and Dalene Heck
The Hecks are at home in Alberta and “extra careful”. They spend most of their time on a local travel project that they started last year, Road Trip Alberta. “We believe local travel will be the big deal when we recover from it,” said Dalene Heck, 44. You don’t post as often on her more global blog and Instagram account, she said because you have on hers Facebook page and built a more personal connection with their older audience through a monthly newsletter. Dalene Heck, who had to self-isolate while on cancer treatment three years ago, said she learned to focus on the present rather than the future. “That worked mentally for me, so I wasn’t really keen on what I can do,” she said while distancing herself socially. “But I’ll be so excited when I can just get in a car and reach the mountains here in Alberta and go for a hike.”
These days, 33 year old Lee is staying at home where he has a lot of work to do through his marketing business. “As an influencer, you have to have 10,000 other sideline jobs to make money,” he said. He’s working on learning skills for his company like Photoshop and posting memes and recipes for his Instagram stories, as well as photos from previous trips on his Instagram feed and blog. He also just opened a TikTok account. “You can show your personality, and I think more people are open to it at this time than the very sophisticated, produced content we do on Instagram,” he said. Coronavirus was on Lee’s radar even before his work assignments were canceled; His parents, who live in Taiwan, spoke to him about the December outbreak. Lee said he hadn’t experienced an anti-Asian sentiment, but “it made me a little weird to be out and about, even more because my entire culture was blamed or ridiculed during that time.”
Nath, 32, was in India in March and visited her parents in her hometown before heading to Mumbai for a scheduled speech at the Economic Times Women’s Forum. After the conference was postponed indefinitely and the country locked down, it began posting a mix of stories about working and living in India during the pandemic, with occasional entries about past trips. “I’m pretty torn when I talk about travel. . . while we are in a global crisis, ”she wrote in an email. At the same time, “dreaming of traveling enables me to escape these bizarre times for a moment.” She also anticipates how travel will change after the pandemic. “As travel influencers, we need to rethink our values on how we promote travel destinations, reduce our individual carbon footprint, use our tourism money to meaningfully support local communities and businesses, and not support unethical animal activities,” she wrote.
The 42-year-old photographer and influencer is at home with her husband and son. She actively publishes on the Instagram account and the stories of the brand and is working on her second book. Before the pandemic, the brand diversified its projects and focused more on publishing books, she said. The part of the business that produces content and photos for travel partners is on hold, but the community on Instagram is still active. “We’re a travel and photography community so we can connect with our audience where they are,” said Nathan. She curates ongoing projects from contributors examining topics such as scenes from everyday life in different cities and countries. She’s also exploring working with brands to give freelancers who are losing income due to the pandemic an opportunity to give back.
Murray, 32, was due to fly to Martinique in March to be with her partner, but she didn’t want to risk not being able to return to the US. She plans to post more on topics like breaking up with a partner during this pandemic. Murray started booking more beauty and lifestyle campaigns in February that have boosted her income and allowed her to remain a full-time influencer. “I take it every day,” she said. She wants to post on her feed three times a week and tries to write a daily story that was difficult while stuck at home. “I have the pressure to always deliver value and I try to break free of it,” she said. When we can travel again, she predicts that “there will be less emphasis on luxury and more on what travel can do to lift your spirits or help you learn new things instead of getting involved in the gram.”
Stoen, a father of three whose report focuses on family travel, was scheduled to fly to Germany, Italy and Istanbul last month for a mix of personal and business trips. Instead, the 48-year-old is at home with his family, where his children, who are 10, 12 and 14 years old, finish the school year with online classes. “It’s been a really reluctant isolation last month,” he said. Stoen is a freelance writer and is still actively posting on his blog and Instagram. His account highlights independent businesses, tour operators, and hotels that he and his family have encountered on their travels. “These companies hurt so much and I hope they get back on their feet,” he said. “One thing I can do is try to get attention to these people and places that we love.”
Alexandra Kryaneva (34) and Florian Baumgard (36) are at home in Germany with their two young children. They’re not full-time influencers, and Baumgard’s work as an engineer is their main source of income right now. Kryaneva is on maternity leave from her part-time job in the aviation industry, but blogs and posts on Instagram, using a backlog of photos and information from previous trips. She has also opened a new German-speaking account, @ich_wohne_hier, which means “I live here”, to record local life and activities in Dortmund. “Personally, I think Instagram is growing because people have the time,” she said. “So much has changed, but people are grateful to see that everyone is in the same boat.”