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We Love Travel! – A Tourism Recovery Pop-up by ITB Berlin and the Berlin Travel Festival, 16- 18 October 2020 – Famagusta Gazette

The industry is restarting: ITB Berlin and the Berlin Travel Festival are holding a three-day online event for trade visitors and the general public – 90 exhibitors and over 50 speakers – On Friday, tickets for 25 euros give trade visitors access to digital services and network formats – On the weekend the extensive program is aimed at the general public. A live stream is available free of charge and without prior registration at

After a forced absence due to the coronavirus, the travel industry is slowly coming back to life and is hosting a three-day online event for trade visitors and the general public. We love travel! – A Tourism Recovery Pop-up is jointly organized by ITB Berlin and the Berlin Travel Festival and will take place from October 16-18, 2020 as a completely virtual event. At the fair, originally planned as a hybrid format, a total of 90 exhibitors and more than 50 speakers await an online audience of trade visitors and the general public. All network formats, presentations and discussion groups are broadcast live daily from the Arena Berlin at After the event, selected presentations will be available as videos free of charge at

“After months of turmoil, it is the heartfelt wish of the industry and of all those interested in travel to be able to exchange information on the best topic in the world, at least in virtual form,” said David Ruetz, Head of ITB Berlin. ”By hosting We Love Travel! We bring the travel community together in a virtual format, give the industry a professional boost and offer the public a lot of inspiration, ”added Bernd Neff, founder and managing director of the Berliner Reisefestspiele.

October 16, 2020: 10 a.m. – 6 p.m. (live stream for trade visitors)

Opening press conference: 9 a.m. – 10 a.m. (live stream for media and bloggers)

October 17 and 18, 2020: 11 a.m. – 6 p.m. (live stream for trade visitors and the general public)

Tickets for Friday events for trade visitors are available here:

Fascinating program for trade visitors

Friday for B2B visitors offers an extensive program of discussion rounds and networking events. The program, jointly organized by ITB Berlin and the Verband Internet Reisevertrieb eV (VIR), starts at 10 a.m. with the latest facts and figures from the tourism industry. Under the motto “Crunching Numbers”, experts from leading market research companies will exchange their latest findings at 10.15 am. Panel guests include Ulf Sonntag from FUR, Roland Gaßner from Travel Data Analytics and Peter Kautz from Statista. At 11 am under the title “On the way to new shores – The future of package tourism”, industry experts will discuss the market prospects for organized tours. Eva Samperi Nino from the Spanish Tourism Association, Detlef Schroer from schauinsland-Reisen, Michael Schober from SunExpress and Sandra Castro from Amadeus Germany will take part in the discussion.

At a further panel discussion at 12.15 p.m., Sascha Nitsche from Solamento and Ömer Karaca from Schmetterling Reisen will discuss the role of marketing, among other things. It is a known fact that business models that not only meet, but also anticipate, customer needs are in unprecedented demand today. Questions related to this evolution include: How will booking patterns change? What solutions do the representatives of the various marketing channels have for the future?

We love travel! also makes corporate social responsibility a main topic on the agenda, with an emphasis on the need to innovate tourism and make recreation smart. A panel discussion on the subject of “Sustainability and Recreation” begins at 1.30 p.m. Rika Jean-Francois, CSR Commissioner at ITB Berlin, will join Petra Thomas from Forum Anders Reisen and Prof. Dr. Harald Pechlaner from the Catholic University of Eichstätt-Ingolstadt talk about the opportunities that the crisis offers more sustainable approach to tourism. Inge Hujibrechts, live from Brussels, from the Radisson Hotel Group, Managing Director Dirk Inger from the German Travel Agency Association DRV and Quentin Walesch, partner of Waald Strategy & Advisory, will also be there.

At 2:20 pm under the heading “Recreation and Human Rights”, the second CSR session will focus on social responsibility in tourism. Against the backdrop of the pandemic, social inequalities are becoming increasingly evident. Panelists will discuss whether this is an opportunity for the tourism industry to embrace greater diversity and break old habits. They will also discuss current developments in society such as the Black Lives Matter movement and its impact on the tourism industry. Panel members include Thomas Bömkes from Diversity Tourism, Philip Ibrahim from Student Hotel Berlin, Jara Schreiber from Roundtable Human Rights in Tourism and Reginald Charlot, live from New York, from NYC & Company.

Numerous topics on eTravel complete the program of events on Friday. At 3:30 p.m. the title of the first panel discussion will be “The crisis as a creative force: digital trends”. The exchange of opinions includes Uwe Frers from ADAC, Lukas CC Hempel from Bookingkit, Steffen Faradi from Midoco and Bernd Nawrath from BN Consulting. At 4:20 pm the next event will be titled “Building trust – the basis for success in the new normal”. Participants include Christian Tänzler from VisitBerlin and Cynthia Paynther from Accor Hotels. Finally, experienced pioneers from the startup scene will meet at the Travel Tech Round Table at 5:05 p.m. – including Rainer Klee from Aerticket and Olga Heuser from DialogShift.

One of the highlights on Friday is now the innovative BARCAMP Disrupt !. It takes place parallel to the main program from 1 p.m. to 3 p.m. and focuses on pressing industry issues. A total of 20 participants exchange ideas and put together new ideas and concepts for the future. Later in the afternoon they will give a 15 minute presentation of their results. To register for one of these limited places, please send an email to [email protected]

The network formats of We love Travel! The network platform is aimed at buyers, exhibitors and trade visitors. On Friday, B2B visitors offer B2 time slots the opportunity to exchange ideas with successive participants in the virtual meeting room. Instead of the hassle of searching for the right contacts, users receive intelligent suggestions for expanding and consolidating their network based on their user profile. The system also suggests potential contacts with whom they can network by chatting and making individual online appointments. Kenya is the official Hero Networking supporter of We love Travel! Network platform.

Trade visitors following the trade visitor live streaming events can look forward to presenter Katie Gallus, a professional geographer, who will present the day’s virtual events. She will conduct virtual interviews with industry experts and viewers, get background information on the latest topics and capture the mood of the speakers.

Exhibitors from all over the world will be represented online in virtual brand showrooms for trade visitors and the general public

Travel lovers can look forward to numerous national and international exhibitors. Destinations are Sri Lanka, Cyprus, Spain, Tunisia and the Canadian province of Saskatchewan. Exhibitors from Germany and neighboring countries also take part. These include the federal states of Saxony, Berlin and Brandenburg as well as Hamburg, Saale Unstrut and the Zell am See-Kaprun holiday region.

“We are very pleased that the Berlin Travel Festival and Messe Berlin have established this new format in the form of We Love Travel after the ITB was canceled in March! – A tourism recreation popup window. Saxony is also very pleased to be the partner of a completely virtual event today. We use this opportunity to promote Saxony’s unique holiday and leisure experience, ”said Barbara Klepsch, State Minister for Culture and Tourism in the Free State of Saxony.

The Tourismus Marketing Gesellschaft Sachsen (TMGS) and seven regions represent Saxony as a travel destination with videos and interviews. “We let the spectacular pictures speak for themselves, in order to inspire people to travel and to personally experience the unique combination of cultural treasures and natural beauty of Saxony”, said Veronika Hiebl, Managing Director of the Tourism Marketing Society Saxony.

Viewers can also find out about the latest travel trends, sustainability projects and innovative startups online. The exhibitors who present their products and services in this virtual format include Soul Safari, Heldencamper and SpotAR.

In addition to the exhibitors on the website, there are also fascinating speakers on stage. Among the participants are the expedition photographer Ulla Lohmann and the traveling cyclist Anselm Pahnke, who will talk about their adventures in the most remote corners of the earth. The story of the Escobar-Walter family and their sailing trip around the world and their unforeseen end due to the coronavirus is also worth a visit. Martina von Münchhausen (WWF) and Markus Mauthe, nature photographer and environmental activist, will talk about sustainability issues on their trips. The panel discussion entitled “Voice4Africa – why we should travel to Africa now” with Hardy Krüger Jr., Hanna Kleber, Caspar Venter and Johannes Soeder will examine various aspects. GEO SAISON and WALDEN will present a series of interviews and video reports, including with Benjamin von Stuckrad-Barre and Martin Suter.

Media representatives and bloggers can get accreditation for events on October 16 at The opening press conference for trade visitors will take place on Friday at 9 p.m. and can be followed live at after prior registration. The conference will be attended by Barbara Klepsch, Minister of State for Culture and Tourism in the Saxon State Ministry for Science, Culture and Tourism, Bernd Neff, founder of the Berliner Reisefestspiele, David Ruetz, Head of ITB Berlin, and Michael Buller, Chairman of the Association of Internet Travel Sales (VIR) . Questions can be asked of the speakers during a live chat, which will be answered during the ten minute Q&A session.

We love travel! – a popup for tourism recreation

We love to travel! The event of ITB Berlin and the Berliner Reisefestspiele supports the recovery of the tourism industry and offers all those involved – buyers, hoteliers, travel bloggers, bloggers, cultural institutions, travel destinations, publishers and travelers – a virtual platform for dialogue. From October 16 to 18, 2020, the “Tourism Recovery” pop-up event will present a variety of virtual formats. The concept of this unique event, which is streamed from the Arena Berlin, includes virtual brand exhibition rooms, numerous network formats, presentations and discussion rounds as well as online formats for trade visitors and the traveling public.

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