There’s something incredibly unique about the Mediterranean style. From the accent to the boots, from the architecture to the home cooking, the style of the American South represents family, tradition, grace and a bit of glamor. Southern women are known to wear dresses, beads, and linen, and there is no overdress. While the south may be elegant and sophisticated, the southerners are known to speak their minds and carry confidence like no other.
What is so appealing about the south is that they fuse their lifestyle and lead it with dignity, regardless of the occasion. Whether in the supermarket or at a charity gala, a southern woman always stands out in a crowd. She knows all the secrets and can throw a fabulous dinner party without breaking a sweat. With a renewed focus on friends, family, and tradition this year, Southern style has once again put the spotlight on the spot, and in no particular order these are the top nine Southern Bloggers of 2020.
Alexandra Nicole is a blogger from Bluff City and the face behind the account @CityChicLiving. As CEO of Confident Boss, mother of two young boys and current PhD student, Alexandra attributes her success to her unique style and dedicated work ethic. “A successful influencer has to cultivate a brand that is unique, transparent and, above all, true to itself.” Alexandra: “When it comes to creating an extraordinary brand on social media, the people who are willing to think outside the box are the ones who get noticed.” With a lot of experience behind her, Alexandra does what women want South does best to uplift others and share best practices.
Houston-based Alley Leto shares @lifeofalley, where Gulf Coast tradition meets contemporary style, everything to do with home, style, wine, and food. A magazine writer and digital creator, Alley believes there is strength in sharing our stories. “Southern women come together no matter what,” says Alley. “We all have influence and are all able to inspire those around us.” Harvard Business School online entrepreneurship alum
and pioneering in their approach to creating content for women with families, Alley puts family first while sharing her passion for life and style.
3. Brittany Henry
B rittany Henry of @brittanyhenryblog is a Memphis-based blogger who isn’t afraid to share her lifestyle tips, bargain-shopping adventures, and personal struggles with fear with the fearlessness you’d only expect from a real southern woman would. “I believe in authenticity and relationship building,” says Brittany. “There is room for everyone. We might as well make friends along the way! “Working with brands like Tula, Red Dress, and Frankie Rose Cosmetics, Brittany proves that a little style and grace go a long way.
4th Ava Roxanne Stritt
Ava Roxanne Stritt, also known as @SpaTravelGal, is from South Carolina and shares all things related to self-care and wellness. As a professional freelance travel writer, Ava has worked with some of the most famous outlets in the world, including CBS News, USA Today, Travelocity and Upscale Living Magazine. “Southern women take good care of themselves,” Ava explains. “I strive to share my knowledge of wellness with deeply rooted traditions that we have in the south of self-care.” As an award-winning journalist, Ava is known for turning an average spa day into a full wellness adventure, as she recently did at Canyon Ranch. This spa expert knows all about self-care.
5. Peyton Newlon
Peyton Newlon @srattyp is an Arkansas girl through and through and a self-proclaimed MBA student with a shopping problem. Peyton was ambitious, hardworking, and also a social butterfly. She started sharing her love of preppy style. “Preparation is a way of life in the South,” says Peyton. “I really enjoy showcasing southern brands that embody these values and building connections within our community.” Peyton enjoys creating, writing and producing all things with a Mediterranean twist. From clothing to accessories featuring Peyton, find the next great piece that will bring your preppy Mediterranean look together.
6. Reese Witherspoon
Entrepreneur Reese Witherspoon is the founder of @DraperJames, a clothing brand inspired by her southern upbringing. Unapologetically pretty, just like the traditional southern girl, but designed for real life Draper James turns, combining style and charm. When you wear Draper James you automatically feel a sense of refinement that only comes with traditional southern style, and Reese Witherspoon brought the southern girl’s style to the rest of the world.
7. Kristin Jonakin
Kristin Jonakin @confessionsofacountrymama, a no-frills southern mom of three boys in Tennessee, began blogging as an emotional medium when she left her research career to raise her three boys. By sharing the ups and downs of marriage and motherhood with her passion for handcrafted cocktails and cooking, Kristin has created a space where mothers can find comfort and fellowship and a few laughs. Working with brands like Welch’s, Target and Proctor and Gamble, Kristin believes that social media enables us to connect and grow. Kristin explains, “Persistence hears a million no, but works until you get the first yes.”
8. Ashley Houston
The blogger behind @nashvillewifestyles, Ashley Houston, shows the real and raw struggles of motherhood, alleviates the stigma surrounding mental illness, and inspires women to live their best lives. By building the trust of others, Ashley has created a community that demonstrates the tenacity of the true southern woman. A top Nashville influencer, Ashley, regularly contributes as an expert on Today in Nashville and Talk of the Town. “When I started embarking on my personal journey, I found the numbers were strong,” says Ashley. “My brand grew when I was more honest with my followers and showed them that we are all together.” Whether it’s beauty and fashion, or advice for a better life, Ashley hopes to bring this southern strength to life.
9. Pamelyn Rocco
Pamelyn Rocco @houseofbashery is a Southerner at heart and originally from Pittsburgh. Its roots are now in Franklin, TN. Sharing her passion for home design, style, home improvement, family and entertainment, Pamelyn has built a brand that highlights Mediterranean traditions with a modern flair. “I absolutely love what southern women represent,” explains Pamelyn. “The southern woman is a nice balance between being modern but with deeply rooted traditions.” Pamelyn has partnered with Pantene, Neutrogena, Michael and JC Penny. Pamelyn is an advocate of sequins and glitter with a gold paint spray. She is an expert on manifestation who will not apologize for her love of all pretty things.
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