AUSTIN, TX, UNITED STATES, Nov. 9, 2020 /EINPresswire.com/ – – ShowStoppers® announced today that it is expanding the range of online tools and live streaming services that industry leaders and startups in the consumer electronics and home markets Use digital technologies to get started New products, exchange information with journalists, generate coverage and build brands to support sales – the next step to drive the new product cycle that starts at the beginning of the new year and is triggered by CES, the trade fair, which will take place online early January instead of in Las Vegas.
The online tools and streaming services include:
• “ShowStoppers Live +” – planned for January 6, 2021 and broadcast from the ShowStoppers studios on the east and west coast. ShowStoppers TV takes it to the next level by putting executives and presenters who can travel on professional stages with better lighting, cameras, and sound than webcams and work-from-home environments. ShowStoppers Live + offers press conference style presentations where a guest journalist moderates questions from an audience of other journalists, all of whom work digitally from their remote offices. For more impact, the conversation will be continued in online meeting rooms for one-on-one conversations.
• “ShowStoppers TV” episodes – scheduled for January 12th and 20th, continuation of the series of live online virtual press conferences streamed by ShowStoppers since April 2020. Executives and product teams from five companies join every hour-long scheduled episode of ShowStoppers TV, organized by product categories and innovations – wearables or digital health as examples. All over the world, presenters present a product and answer questions from an audience of distant journalists. Each episode is moderated by a guest journalist. At the end of the lesson, each company enters an online breakout room to answer questions and continue the conversation with journalists.
• “Meeting Sponsorships” – online events scheduled for January 12-20, where journalists visit virtual booths to connect with a range of participating companies – similar to a virtual trade show. Companies present products and ask journalists questions when they move from stand to stand.
• Virtual Press Hub – Starting January 12, ShowStoppers is organizing corporate press kits to become a resource for journalists to increase corporate awareness as journalists search products and services for potential coverage. The hub offers journalists tools to search for companies, products and other categories.
For manufacturers of mobile devices and apps, home appliances, fitness, healthcare, robotics, 5G, mobility, security, smart home, big data, AI and other products for the future of work, home and leisure, the portfolio of new virtual devices products and online Experiences build on the success of ShowStoppers TV, the online shows that ShowStoppers pioneered in April 2020 when COVID-19 closed in-person events, meetings, and trade shows. Each hour-long episode of ShowStoppers TV connects companies with journalists and features the press events ShowStoppers has organized and produced for 25 years at CES, IFA, Mobile World Congress, CEATEC, NAB Show and other trade shows around the world, on the digital screen.
“Like everyone else, we look forward to getting back to business at in-person events and trade shows,” said Dave Leon, partner and sales director, ShowStoppers. “There is nothing more powerful and effective than shaking hands and sitting down to show how a new product works. But ten months later, the pandemic is a catalyst for new ideas and new ways to do business together, arm the marketing teams and PR practitioners we work with, to meet the press – to have more conversations with journalists and bloggers lead, reporters, broadcasters and analysts who rely on ShowStoppers events for news, new products and executive interviews. “
Since April dozens of companies have participated in press conferences on the ShowStoppers TV platform, including Adventerra Games, Alef Edge, Apption Labs, CarePredict, Carkit AI, Cricut UK, Energous, GoSun and Goterawatt. HyperX, a division of Kingston Technology; ible Technology, the IoT consortium, Jabra, Matterport, MaxPro Fitness, Mopria, MYHIXEL, MysteryVibe, Nect WORLD, New ERA AI ROBOTIC, Numa, Omron, OWC, Polaroid, QNAP systems, SanDisk, Shure, Sphero, Stern Flipper, SunnyBag, Taiwan’s Foreign Trade Development Council, Ten One Design, ViewSonic, Voosh Technologies, Wacom, Western Digital and Xandar Kardian.
ShowStoppers TV brings to digital screen the industry-leading personal press events and media showcases that have been organized and produced by ShowStoppers for decades at CES, IFA, Mobile World Congress, CEATEC, NAB Show and other trade shows around the world.
ShowStoppers TV streams act as a virtual platform for today’s new business realities where travel is limited. They stream live and connect companies with invited journalists to exchange product and industry information, announcements and demos. The episodes span four to five companies and are formatted as a one hour press conference with 10 minute segments and questions and answers for each company moderated by a journalist or industry analyst. After the press conference, each company will be provided with a breakout room where journalists will continue to ask questions.
ShowStoppers, https://www.showstoppers.com/, has been a global leader in producing press and business events in the United States, Europe and Asia for 25 years. Each event organizes product launches, previews, and demonstrations for select journalists, bloggers, industry and financial analysts, venture capitalists, and executives. Industry leaders, innovators and startups exhibit to generate coverage and product reviews, create new connections, promote brands and open up new markets.
ShowStoppers produces official press events at CES, CE Week, IFA and NAB. Partner with MWC and CEATEC; and produces events during CES and other trade shows.
To learn more about how to meet the press at ShowStoppers press events online at ShowStoppers TV and in person around the world, contact Lauren Merel, mailto: [email protected], +1 908-692-6068 or Jennifer Hall,
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November 09, 2020, 14:50 GMT
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