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Opinion: What’s next for the Trump show?

In order not to be outdone, Donald Trump Jr. and his romantic partner, Kimberly Guilfoyle, appear to be trying to take over the Republican National Committee, despite Trump Jr. denying it. An adviser to the president told CNN: “You don’t want the ride to end” if Trump leaves office. Meanwhile, speculation about Trump’s future – a Trump TV network? — continues. Earlier this week, Newsmax TV chief Chris Ruddy suggested to CNN’s Brian Stelter that Ruddy could be the president’s “future business partner”. In discussing Trump’s post-presidency, Ruddy failed to notice the President’s accomplishments in the White House and instead focused on his good TV star and his busy rallies. “He is,” said Ruddy, “a very great television personality.” Trump has built his personality since his inception in New York City when he sold himself off as a rich, sexy, and in-demand young man before completing a single construction project. “He looks a lot like Robert Redford,” enthused a New York Times reporter in 1976. Over time, the celebrity became Trump’s flagship product. When Donald Trump played Donald Trump on television and at public events, he made hundreds of millions of dollars more in a few years than he made in his real estate business. This is evident from tax reports cited by the New York Times. We know Trump’s real money-making talent lies in the media, not real estate, based on the president’s tax records of more than a decade, as reported by the New York Times. In addition to the hundreds of millions of dollars he made from his TV show The Apprentice and its spin-offs, Trump made easy money advertising cookies ($ 500,000), pizza ($ 500,000), and laundry detergent ($ 850,000). Add his (ghost-written) books, lectures, and licensing deals with companies that put his name on products and it’s clear that Donald Trump, the human brand, was a powerful asset.According to his former attorney and self-described “fixer” Michael Cohen, Trump ran for president in 2016 not to get office, but to increase his visibility, find powerful allies and perhaps tap new sources of funding. The campaign was a “political publicity,” said Cohen, and it enabled him to receive $ 2 billion in free advertising, according to New York Times estimates, as the press was banned from his tirades and insults. If his intent was to only use his candidacy to build the brand, he did too well – perhaps even backfired – with a surprise win in 2016. Despite losing the referendum, he received enough votes to become president .

In Cohen’s view, while the Trump presidency has created greater divisions within the country and a disastrous response to the pandemic, Trump has grown his fan base to 70 million voters and 90 million followers on Twitter. He did this in part by downplaying the Covid-19 pandemic and staging massive rallies where people signaled their loyalty by ditching masks and thus risking infection. All of these activities were paid for by campaign donors (and taxpayers). Who else gets to tour government-funded Air Force One to perform in front of large, enthusiastic crowds without risking a dime of their own money?

As the president made headlines, his children and their partners made speeches that could be viewed as auditions for future roles, either in politics or in a Trump media empire. In her most visible performance, Guilfoyle went to the Demagogue at the Republican Congress, where she finished her speech with her arms outstretched and shouted, “The best is yet to come!” Ivanka Trump delivered a far more subdued performance, performing at smaller gatherings where she wore a face mask and gently tried to attract suburban women to her own. In her pre-political life, Ivanka Trump was heavily involved in family businesses, and there is no reason to doubt that she will continue to play that role long after she retires from the White House. However, with many upstate New Yorkers firmly against Trump, she could move to Florida, where her father and stepmother Melania Trump moved their homes. The Trump Mar-a-Lago Resort in Palm Beach could become the official residence of the former first family, which would mean his business interests, as well as any Trump presidential library, could find locations nearby. The Trump Department of Defense purge threatens our securityGiven the cost of real estate available in less populated parts of Palm Beach County, Trump could look to build a tourist-friendly complex there that could include his presidential library, political action committee, and a broadcast center for a Trump with subscribers network. If those who voted for Trump paid $ 1 a month for subscriptions, he would raise $ 840 million a year. Trump could also use donor funds to subsidize salaries for his children along with other notable members of Trumpworld and pay for a variety of expenses (former politicians have used PACs for executives to pay for everything from limo service to basketball tickets to international travel ). He could also try to get money from his lead PAC to Mar-a-Lago or his new complex by running fundraising drives in these homes.

And while the former president would be the lead actor on his new television network, programming options are only limited by the imagination and could include shows like:

Wake up America! With Kayleigh and Kellyanne

Hope and a prayer with Hope Hicks and Mike Pence.

As beautiful as me, with Ivanka

I’m talking to Donald Trump Jr. about my father.

Sleepy Time Overnight with Ben Carson and Wilbur Ross

Of course, only a true believer would step in, but the key here is the word “believer”. Just like the Christian channels that only target believers, the Trump TV network may only capture viewers who are already sticking to the Donald Trump message. Those tens of millions of people could support the station and travel to Florida to take studio tours of a broadcast center resembling the White House. In this version of 1600 Pennsylvania Avenue, visitors could enjoy Trump steaks in a replica of the chaos in the White House and stay in a hotel where every single room is a replica of the Lincoln bedroom.

Add a wedding venue, discounted tickets to the Trump Library and Trump Museum, and Disney-style rides and animatronic characters, and the Trump family could create an attraction that keeps gullible pilgrims busy all day making money . As a business venture, it’s easier than real estate development, and it gives stars the chance to move in and out of politics every two or four years.

From the perspective of the Trump family, January 20, 2021 does not have to mean an end, but a beginning. To quote Kimberly Guilfoyle: “The best is yet to come!”

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