Are you in the rush to get your app out?
Just like everything has its in and outs, app launch has its too. From researching the market to ensuring the gap your app would fill by serving the best solution to the problem your app is addressing, everything has to be there in your list.
Statista figured that as of the second quarter of 2020, over 5 million apps were available for download in the leading app stores.
With tons of apps out there, the only way to stand out in the app market is to prepare a winning mobile app launch strategy beforehand.
To avoid nagging at the last moment, we’ve listed out the critical steps with plenty of tips and last moment checks, you should consider before launching your successful mobile apps to the public.
If you’re aiming for a successful app launch, here’s a complete mobile app launch checklist, to make sure you’ve covered each step to confirm a smooth app release without churns.
Let’s get started.
Top 13 Things TO-DO before launching a mobile app in 2020
Launching a mobile app is a “big moment” for any publisher. Whatever you do, don’t launch an app without a mobile app marketing plan. Poorly launched apps stood out as a sore thumb in app stores. Just go through all the points and mark your app’s success.
1. Identify the target audience
You’ve got an idea, you designed an app for it. But, before analyzing, “how to launch an app”, have you gone through “who is going to use it?”, nothing comes up. Every invention whether it is a product or service should be designed by keeping the customer sketch in mind.
“Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.”
– Jef I Richards
No matter how good your app is, if you fail to determine your intended customers’ values, attitudes, and expectations, your all efforts will go in vain. To monetize your app, targeting the right audience is the first step towards successful app development.
Before launching an app, you should consider these points.
- Clear out goals, by articulating the USP (Unique Selling Points) of your app, by identifying which problem would it solve.
- Segment your audience based on demography, geography, spending habits, and social status.
- Find people who are using products like yours via social platforms and in-app analytics.
- Run mobile app marketing plan campaigns to connect with the target audience and do behavioral analysis.
2. Research your competition
The mobile app market is fully-packed with over 4M applications, the competition is bitterly tough. To differentiate your app in this cut-throat competition, you must conduct a competitive analysis and thorough market research to measure the strengths and weaknesses of your app.
If you think, you’ve built an app, and people will come. You are clearly mistaken. To capture a market, you need to build your competitive analysis matrix and have eyes on your marketing rivals. Here’s how you can be a healthy stalker.
Spy your competition with tools like Ubersuggest, Alexa, SEMrush, SpyFu, where you can simply put your competitor’s URL and search. Get top keywords on which your rivals are ranking with tools like Sensor Tower.
Compare the marketing positioning of your app, analyze site traffic and performance, and backlinks to know where your competitors stand.
3. Check cross-platform availability of an app
To build a good native-like app, expand your reach by not just sticking to one store. Thinking beyond Android or iOS, many SMEs and startups are upgrading their industry outreach towards a variety of platforms and iOS versions.
Check what are the steps to making an app? whether you’re developing a native app, or hybrid app, or a web app, before getting started.
Some of the best cross-platform mobile app development tools like React Native, Xamarin, Flutter, ionic are proven to be best in domain examples for building high-performing native-feel like mobile apps, by utilizing some of the best technologies. In fact, the top app development companies are working in this direction to build successful and scalable apps that users love.
If you look around, you will find almost all the apps are taking this into practice, whether you consider gaming apps like Pokemon GO, or messaging apps like Whatsapp, Viber, Telegram. Almost all the top-performing apps are cross-platform available on Android/iOS/Windows.
4. Count Social Media Outreach
Do you know, although you have hundreds of apps on your smartphone, research says, most people only use 9 apps in their day-to-day life? Since social media is a free online marketing channel to promote your app before launch. So you should make it wisely.
Here’s what you can do to connect with your consumers with social media before the app launch.
- Increase your app’s success by defining a well-planned social marketing strategy for app launch.
- Research target audience base with tools by stealing your rival’s followers by peeping into their social accounts.
- Create buzz across social media channels through running paid ads (brand awareness, app launch) campaigns.
- Creating unique content across social networks, joining niche-specific communities, and forums for app promotions.
- Engage your social audience with coming soon posts, and share success stories, customer feedback to generate authenticity among the target audience.
5. Create mobile app demo videos
Mobile app demos videos are a highly crucial part of an app’s success. It helps your audience understand your app. These visual guides help new users to get clear, concise, and intuitive information about mobile app launch plans.
Here’s how you can create interactive app demos –
- Use tools like Camtasia for screen recording and voice-overs to create short videos featuring your app.
- You can add an animated GIF demo to give quick information to the users by conveying the most important information first.
- Try out an over-the-shoulder demo by showcasing your mobile app with a referral marketing strategy for app launch. (Techcrunch, MobileAppDaily, etc.) are such examples.
6. Build a dedicated landing page
To promote your app over the web, you need a perfect landing page for mobile devices and desktop. To leverage your social media efforts, create a simple landing page with a clear mission statement, powerful language, brand names, including success stories, top features of your app, its version and supporting information, etc.; and of course a clear call-to-action to funnel down your leads into active app installers.
Here’s a good example of crashdetech, a converting landing page for your pre-app launch.
7. Pick an app store
To begin with the app launch, initially, you have to pick any one app store. Primarily, there are two major app stores available, Apple and Android market/ play store.
After mockups, designing, and development, your app is ready to be launched on the desired app store. Once your app is published in one app store, you can expand it further. Make sure your app fulfills all the App Store Review Guidelines and is bugfree. Create your AppID and follow further steps, you can also check the list of best app stores 2020.
If you are not sure, which app store will be good for you, you can perform some market analysis to find out the target swarm pullers of your niche market.
8. Inspect ASO
Launching an app checklist must include ASO optimization. Discover usage trends, analyze user behavior, and uncover app issues with ASO (App Store Optimization). Make your apps discoverable among millions by optimizing your apps to rank higher in the app store’s search.
That’s noticeable, most people discover new apps through app store search, making ASO a crucial part of mobile app launch success.
ASO (in short) not only brings traffic to your app; but also makes your app visible to your potential consumers and encourages them to take action on your app page (Download app).
4 major factors influence ASO –
- Keyword usage in the app title.
- Keywords used in the body of your app should be highly targeted, SERP friendly.
- User reviews and ratings.
- Total active downloads of your app.
In an example below, the Waze Navigation app is an app store optimized on highly relevant keywords like travel, trip, etc.
9. Connect with influencers and bloggers
The app market is getting versatile with each passing hour. To get in-app engagement at first glance, utilize the power of influencer marketing to promote your app. Share your app story with top bloggers and industry thought leaders and make yourself available to answer all the queries, welcome their suggestions.
Reach out to them a few weeks before the actual mobile app launch date. Utilize Youtube and Instagram, two of the most popular influencer marketing channels.
You can also prepare an editorial calendar to schedule and publish blogs on your website. Add social sharing buttons to your blog and ask your friends to share it as much as possible.
10. Check out paid advertising
In a recently released report, US B2B Digital Advertising 2020, eMarketer estimates that B2B organizations in the United States will increase their digital ad spending by 22.6% compared to 2019.
Attract potential customers and funnel down them to your app launch landing page by running targeted Facebook ads. To acquire users for your app, you can leverage paid advertising campaigns to launch mobile apps.
To win Facebook and Google UAC’s new algorithm, the first step is to select a proper campaign goal. Achieve greater ROI by tapping your ideal app users, by choosing the right ad type, testing multiple bidding structures, and more.
11. Ensure Invite-only Beta release
Before actually publishing your app to the public, choose an invite-only beta release. This is one of the most working marketing tactics that give you good reviews in returns.
This marketing strategy for app launch is widely used by apps like Spotify, Pinterest, which offer exclusive excess to their valued users to have access to the app before launch.
In return, you can ask your users to leave their feedback and reviews as a part of the customer experience, before launching an app.
12. Spread download link wherever possible
Whippy! you’re officially ready for an app release.
Now, it’s time to spread the word, you can distribute the app download link, wherever possible. Draft a press release, add a link to your newly published blogs, your home page, social media pages, and more!
You can also add a custom mobile tab to your Facebook page, wink!
13. Heads up for future updates!
Last but probably not least, keep your wishlist open for your customers. Let your users add on-demand custom feature requests, and collect reviews, feedback, suggestions for future app improvement.
Also, intimate your audience for the app coming soon features, and what’s more, can be added. Good luck!
Launching your app on the play store is a glorious moment. To get the most out of your app returns, it is crucial to stay prepared and flexible with your current mobile app launch strategy 2020.
Here’s the basic steps on how to launch an app successfully. Ultimately, the more homework you do, the more prepared you’re. Just go through all the tips and tactics shared in this mobile app launch checklist 2020 and make your app launch win-win.
To save yourself from pitfalls, you can carry out above mentioned steps on your own, or approach the top app marketing companies in your region, who can help you in launching your app, and market it over the globe. They are well-versed in conceptualizing the user experience with innovative solutions and a world-in class team. It all depends on the marketing objective, project size, custom requirements and end-user goals.
Additionally, roll your retinas over top 20 must-have apps during the novel coronavirus outbreak. And, keep sharing your feedback and let us know your views in the comments. Please add your suggestions, we will add to our list.
Aparna is a growth specialist with handsful knowledge in business development. She values marketing as key a driver for sales, keeping up with the latest in the Mobile App industry. Her getting things done attitude makes her a magnet for the trickiest of tasks. In free times, which are few and far between, you can catch up with her at a game of Fussball.