Ana says influencers have a responsibility to help the industry recover (Image: Ms. O around the world)
The travel industry is struggling to stay afloat as the coronavirus pandemic triggers flights, closes hotels and suspends foreign travel.
As restrictions gradually loosen and the world slowly opens up again, the industry is dying to get back on its feet – and one blogger says influencers must do their part to help the industry recover.
Travel blogger Ana Silva O’Reilly, also known as Mrs. O Around the World, urges other bloggers and influencers to say no to freebies to help the travel industry return from the Covid-19 pandemic.
The blogger launched the #PayingOurWay movement, which encourages travel influencers to pay for their own tours and stays when travel resumes and cover them through their channels without asking for compensation.
The initiative encourages travel bloggers, many of whom are used to free stays and other forms of compensation in return for the content they produce, to be patient with returns of press trips and giveaways and to do whatever they can to support the travel industry by working for Pay for their own experiences and create content about them for free.
The travel blogger, who has more than 17,000 followers on Instagram, says she books half of her paid vacation days every year and is fortunate to have some brand partnerships.
Ana’s last trip before the lockdown was to Mexico (Image: Ms. O around the world)
Ana says this allows her to keep track of the investment her readers and audiences are making in their travels – and she can also differentiate between a work trip and a regular vacation.
Given the impact of the pandemic on the travel industry – especially family-run hotels, independent tour operators, and other small businesses – Ana launched the #PayingOurWay initiative to encourage other bloggers and influencers to keep investing in the industry to help them clear this hurdle.
“The impact of the pandemic on the travel industry is huge, and some small businesses may find themselves in a situation where they are really having trouble recovering,” says Ana.
‘As a travel blogger and influencer, we are closely associated with the travel industry. If the travel industry fails to do this, travel bloggers will end up with very little to write about.
‘It will be a while before many tour operators can work on brand partnerships again, but if we can continue to book our own trips and share our own experiences during this time, we should definitely do so. That is why I started the #PayingOurWay movement. ‘
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Ms. O Around the World is encouraging other travel bloggers and influencers to join the movement by sharing the hashtag on her social channels and reporting on the movement on her online blogs.
She encourages travel bloggers to plan and book their next trips as soon as it is safe to travel again, and to share those experiences with her audience to keep the travel inspiration alive.
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