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Functional Nutrition Company, Human(n), Selects 5W Public Relations as Agency of Record

NEW YORK, October 21, 2020 / PRNewswire / – 5W Public Relations, one of the largest independent public relations firms in the United States, today announced that it has been selected to serve as the agency for supplement and functional nutrition company Humann. 5WPR’s health department will be responsible for implementing a comprehensive integrated communications strategy across North America.

The multi-million dollar company Humann continues to grow rapidly and aims to help everyone reach their full potential by being based on nitric oxide and its benefits. Humann is a leader in nitric oxide science and holds the exclusive license to nitric oxide technology used by The University of Texas Health Science Center at Houston. Humann is also supported by a renowned council of scientists and doctors on the Scientific Advisory Board, including a Nobel Prize winner and the renowned international nitrogen oxide authority Dr. Ferid Murad. 5WPR’s work on behalf of the client includes a messaging workshop, influencer relations, deserved media work and lectures to develop a narrative that tells the entire story of Humann as a collective center for scientific innovation and consumer-centric solutions.

“Our Health & Wellness team has developed a proven approach to working with brands that offer specialty products,” he said Dara A. Busch, President of 5WPR. “We understand the complexities of the healthcare industry and our extensive experience enables us to create media rooms for clients with a specific focus such as the benefits of nitric oxide. I know the team will do a great job for Humann.”

“Since its inception, Humann has been relentlessly committed to bringing superior and science-based nitric oxide-functional foods and supplements to market,” said Humann Joel Kocher, Co-founder and CEO of Humann. “Humann is excited to be working with 5W and we believe the team has the experience and skills to educate both consumers and the media about nitric oxide and its significant health benefits while creating greater awareness of Humann as a whole. “

As one of the agency’s fastest growing sectors, 5WPR’s Health & Wellness Practice has shown a knack for identifying and fearlessly leveraging trending areas and emerging industries such as the CBD industry, parenting, and health technology. Her work has received multiple awards, including a Bronze Stevie® Award at the 2020 International Business Awards® for the PR campaign of the year in the COVID-19-related information category.

The practice offers its clients integrated campaigns, including media relations, thought leadership, executive profiling, product placement, digital marketing and influencer partnerships. Thanks to important industry relationships with influencers, bloggers and celebrities, and of course the media, the team carries out full-service campaigns that guarantee maximum coverage for their customers.

About Humann
Humann is a pioneering nutritional supplement and functional nutrition company based on the science of nitric oxide and its ability to support a healthy cardiovascular system, backed by a prestigious council of scientists and doctors on the Scientific Advisory Board, including Nobel Laureate Dr. Ferid Murad. Humann’s innovators bring nutritional science to consumers in the form of dietary supplements and functional foods in effective, scientifically based approaches that meet the demands of modern lifestyles. The products are used by doctors and consumers alike, including over 120 professional and university sports teams. The Humann product line includes SuperBeets, BeetElite, Neo40 and the newly launched SuperGrapes. Find out more at

About 5W Public Relations
5W Public Relations is a full-service NYC public relations agency known for innovative programs that address businesses, topics, and ideas. With 175+ professionals serving clients in B2C (beauty and fashion, consumer brands, entertainment, food and beverage, health and wellness, travel and hospitality, technology, nonprofits), B2B (corporate communications and reputation management), public affairs and crisis communications oversee and digital strategy. 5W offers leading companies an imaginative, bold, and results-driven approach to communication. 5W was named PR Agency of the Year 2020 and CEO Ronn Torossianwas named Entrepreneur of the Year 2020 by the American Business Awards.

SOURCE 5W Public Relations

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