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Eden Life set out to automate domestic chores for busy people – CEO

Nothing curbs the desire to work like the nagging feeling that you left some household chores unattended or need to fix your next meal. But Eden life exists to fix this problem.

According to Nadayar enegesiEden, CEO and Founder of Eden Life, was founded solely to improve the quality of life for the working middle class who are so busy and yet need the housework to work on the autopilot.

Speaking at the weekly Nairametrics Business Half Hour, Nadayar said when he came to Lagos in 2014 to help found Andela that he first noticed that very few things were working as they should, and that it was for them Working class adults was quite difficult, no matter how rich they were.

Often times people had to resort to using aids to function properly, but since most aids weren’t trained to do the tasks unsupervised, you end up spending more time getting them to get it right . than you would have done yourself. At the end of the day, the money was spent with no corresponding value.

To create a better life and a better community where things went smoothly, Nadayar teamed up with a few friends. Prosper Otemuyiwa and Sim Momoh, conduct urban development research to see how things can be done differently to improve people’s lives.

“We initially thought along the lines of urban development centers, where people can migrate and fundamentally change their lives, but that was capital-intensive and we had money problems even before we started. So we decided to approach the problem differently and instead examine how people can achieve a better quality of life, ”explained Nadayar.

Just like in the Garden of Eden, living in Eden is to make sure things go as they should and you can live a better quality of life.

“My long-term vision is to make Nigeria and Africa a place where people want to live, as opposed to a place they want to get away from,” says Nadayar.

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With Edenlife, customers can choose the services they want and how they want, and from now on it runs on the autopilot. There would be no need to order a meal every day or call the cleaner every morning to put the house in order. The user is also spared the hassle of having to micromanage a home help to get things done when they should be, as the Eden Life Concierge team takes care of all of this to ensure that service delivery is done when and how.

It hardly makes sense for you to leave your house at 5 a.m. to deal with all the traffic maddening Lagos has to offer. Come back in the evening and your home will be a mess. With reliable, timely, and quality services, employees can now make more money leaving the little details that take up all of their time.

Carry out service precisely

Eden Life launched in April 2019 and connects people with professional home managers. With the help of his app, they can outsource the tasks to professionals known as gardeners. These “gardeners” are trained property managers and take care of any issues to ensure that the services are provided when and how.

An average monthly subscription of N36,000 could provide users with a wide variety of housekeeping services ranging from meals to laundry to cleaning. Depending on how much more the user wants, it rises to the limit.

The app also allows users to customize their subscription based on the specific needs they have. As soon as a user has logged in, the app attaches them to a “gardener”, whom they can give instructions within the app.

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On average, artisans and skilled workers are associated with some kind of disappointing service and this is why Edenlife chose not to work with artisans.

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“Trust is at the core of what we do and we cannot afford to violate it,” he said.

Instead, Eden Life works with a collection of small businesses that have been screened and verified on their services. These companies also need to have some type of insurance services because no one ever plans anything to go wrong until they actually do it.

“Insurance is required because of the errors that occasionally occur in the provision of services.”


The company recently closed a round of funding from Samurai Incubate Africa and US-based Village Global to expand its operations after participating in an accelerator program run by the company.

With its cheap subscriptions, the model is not yet designed for profitability, but according to Nadayar there are plans to build a sustainable model over the next few years before more funding is sought and expanded to other busy cities in Africa such as Abuja, Accra, USA. Etc.

As more people spend money on household help and cleaning services, Eden Life has a huge market in front of it and doesn’t care about the competition. One of the core values ​​to consider when hiring is customer obsession. This is the core of all customer services.

“We will continue to raise the bar for service delivery and customer satisfaction. We hope that more service providers will exceed the bar because the ultimate goal is to give busy people a better quality of life while pursuing career goals,” said Nadayar.

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