The Sales Funnel For Effective Online Marketing
The sales funnel has been an integral element of traditional marketing and business for ages not known. In recent times, however, it seems that funnels are being talked about everywhere on the internet.
Many people want to know more about the marketing concept and how it can be utilized in their online business marketing strategies. Read on to know more about the sales funnel to ensure Internet marketing success.
What is the Sales Funnel?
A marketing funnel isn't a real funnel. The use of the word "funnel" for this marketing concept is simply to help visualize and explain the sales process from beginning to the conclusion. Because it uses a wide entry way for potential customers "Unqualified prospects" at the top, and a much narrower opening for converted sales at the bottom the funnel can be a precise comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The top of the funnel or entry point to the funnel will be people we might consider to be "unqualified prospects"; these are folks who might require your services or products however, you've never contacted them before. There will be a lot of offers and sales activities later and you'll have people who've purchased your product/service.
The efficiency of a lead generation funnel comes down to the fact that it permits you to track potential buyers' behavior during different stages of the lengthy selling process. The sales funnel permits you to predict the number of potential customers that will ultimately be customers by calculating the qualified prospects at each step.
It is possible to use the sales funnel to identify where and how your sales process is working or not, and also if you are not getting enough potential customers. This will allow you to choose exactly where you should focus your attention and work to keep sales at a required level, as well as, to achieve your marketing objectives. It is used to track and control the sales process of customers.
The Sales Funnel Top or Front - End
The most important part of your sales funnel should undergo continuous testing and be the most active. Your imagination and resources will only limit the number of front-end strategies that you could create.
The primary goal is to get new customers and then convert them into buyers.
The potential customer is "qualified" once they opt-in or subscribe to something that you provide. This is the point of the sales funnel at which the prospective customer or "Unqualified prospect" is a qualified lead because they have taken actions which show they are sufficiently interested to buy your product.
In order to make your front-end efficient it is essential to drive targeted traffic towards your blog, website or squeeze page blog. PPC adverts, articles marketing, PPC advertising, social media such as Google+, Twitter and Facebook, YouTube, banners and blogs forums, content posting on forums and marketing are all great resources.
There are many tools that can be used to "qualify the unqualified prospect". One of the best methods to determine the quality of prospects is to create a squeeze page. This allows you provide something valuable to your product which people can get for free, or at a substantially lower cost, in exchange for their email address and name. The products offered vary from newsletters, video, ebooks, e-mail courses, related reports and more.
So we see that the front-end of your sales funnel is where folks are drawn to your sales funnel. Now what about the back-end?
The Back-End or Bottom of The Funnel
The back-end, or bottom of the sales funnel are where the majority of sales and profits occur. This is typically the place where you sell the most costly products. They all belong to the same subject, but in different formats such as video, audio or live interaction.
The main difference concerning the front end and back-end lies in the type of customer and the cost of the service or product which is offered.
It's true that only one percent, or 1-2% of the overall number of folks who enter your front end, will be at the back end. That's alright, due to the fact that this select small percentage will invest a much larger amount of money.
It is clear that although front-end products or services are priced below $100, back end products and services are typically priced in the 100s to 1000s. This means that the top of the sales funnel, or back-end, the main source for income for your Internet business. It's also the most reliable and stable area in the process of selling.
As I said in the past the sales funnel can be customizable as much as your creativity and resources permit.
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